Corporate Video: Trends to Watch For in 2018

July 31, 2018

For many companies, having excellent corporate video content makes a world of difference. Aside from increasing their visibility, they are also forging a deeper connection with the engaging material. If you are interested in making your business thrive and having closer connections, here are some production trends you can try:

Corporate Video Camera

Explainer Videos

These videos are perfect for launching new products. In fact, this is great to show your board members, especially when they are in different locations. This can simplify the whole process since all it would take is demonstrating and explaining how the offering or product works.

Even your employees can learn a lot from this kind of videos. Since information is easily being handed out and explained to them, they can understand the message you are trying to convey.

Live Streaming

Live streaming has constantly been a popular choice amongst businesses and marketers worldwide. Not only is it a great way to connect with your audience, this is also best for addressing the concerns of your viewers. Since this video is up for a limited time, this urges people to tune in and participate in the discussion. In a corporate setting, this would be good for meetings or even conferences.

Sponsored Content

Many businesses see to it that they make great partnerships with various brands. Partnered with an excellent storyline and social media marketing, your video will surely go viral. This approach is great since you can help achieve more visibility and even generate interest.


For businesses who usually give informational videos and training manuals, this is your best bet. Besides allowing you to tackle information per chapter or topic, you can also afford your employees the time to understand your message. By using webisodes, you are preventing them from being overwhelmed.

If you want to try these production trends, check out GC Imagery. They specialise in producing corporate video content. With their help, you can streamline your business and use strategies to let your voice be heard.